Nicotinamide riboside – the most direct precursor to NAD+

• Increases the body's ability to produce energy*
• Supports cognitive function and provides neuroprotection*
• Supports healthy metabolic function, including insulin
• Sensitivity and nutritional support for fatty liver*
• Promotes healthy aging through sirtuin activation

• Dietary Supplement

Nicotinamide riboside for endurance, energy, and healthy aging

• Supports cognitive function and provides neuroprotection
• Stimulates thermogenesis
• Enhances endurance and efficiency of skeletal and cardiac muscle
• Promotes healthy aging through sirtuin activation

Nicotinamide riboside (NR) is the most direct precursor to nicotinamide adenine dinucleotide (NAD⁺).* NAD⁺ is a key component of the citric acid cycle and the electron transport chain, both involved in mitochondrial production of ATP for energy.*
In addition to its importance in cellular energy production, NAD⁺ is a critical substrate for several enzymes, including sirtuins (SIRT1 and SIRT3, in particular), which play key roles in healthy aging, weight management, metabolic syndrome, and hepatic lipid metabolism.*
What health benefits does NiaCel provide?

• NiaCel supports insulin sensitivity*
• NiaCel promotes healthy aging by turning on sirtuins, which increases mitochondrial biogenesis*
• NiaCel is neuroprotective and supports cognitive function*
• NiaCel supports weight management by promoting thermogenesis*¹
• NiaCel benefits endurance athletes and fatigued individuals by increasing muscle and cardiac mitochondria*

1. Canto C, Houtkooper R, Pirinen E, et al. The NAD⁺ precursor nicotinamide riboside enhances oxidative metabolism and protects against high-fat diet-induced obesity. Cell Metab 2012;15:838-847.